01SS 2017
Elegance × City Casual Mix
Botanical print, soft colour and a relaxed city-resort mood connected through wearable styling combinations.
Case study / Fashion
Fashion
Company
A visual direction project spanning seasonal trend research, print storytelling and outfit-building for commercial womenswear.
RoleVisual Designer
FocusTrend / Print / Styling
Period2016—2017
The design approach
From trend signal to a visual system.
This work turns seasonal references into clear visual decisions: colour direction, print placement, silhouette and styling combinations. Original Chinese boards remain visible as authentic archival project material; English captions make the process legible.
Original design boards
See the work
at full scale.
Each board is shown intact, not remade as a mockup. They are the original materials from the project.
02AW 2016
Classic Check & Layering
Classic checks, layered shirting and refined outerwear organised into clear, commercially relevant womenswear directions.
032017
Feminine Proportion
Soft colour accents, adaptable proportions and a polished styling system that keeps the seasonal story wearable.
04SS 2017
Colour, Silhouette & Key Looks
A seasonal edit translating colour, silhouette and details into focused product and marketing communication.
052016
Trend Research to Direction
Editorial references distilled into key looks and concrete visual guidance for commercial womenswear planning.
Today
A fashion design foundation later expanded through digital product, e-commerce and brand experience.